Branding in the marketing/name-recognition sense. Branding in the cowpokes-n-tattoo-parlor sense. I made a joke about it at the Evergreen meeting, but there's a serious question, two of them or maybe more actually.
(Back up to Timothy's post if you need the context, which deals with the SBC Annuity Board, LifeWay, and the Region formerly known as ...)
Feel free to talk about the serious questions, too. "The commercialization of churchspeak", for one, and "How ABC-USA can brand more effectively" or "What ABC-USA as a brand name ought to mean to folks" for others.
Haruo