Delayed response...
Shurden, in his book "The Struggle for the Soul of the SBC" attributes the manufacture of the two hybrid, hyphenated labels for SBC cons and mods to Baptist Press. The labels were "fundamentalist-conservatives" and "moderate-conservatives." This was a prime example of BP's bias, since "fundamentalist" was a highly charged term familiar to all Americans. The state Baptist papers at the time could still be counted on for mod bias and the made-up labels appeared for a time but wasn't swallowed by most and it disappeared.
The problem for mods was evident. They didn't have much of a standard bearer. The angry Chafin, the irascible Shermans, et al didn't help. BP did their part in trying to hang the positively viewed "conservative" on SBC mods while at the same time hanging the negatively viewed "fundamentalist" on SBC cons. Manifestly didn't work, as mods continued to lose every SBC presidential election. The most salient comment any mod ever made was when one of the Shermans, I don't recall which, said, "I understand numbers."
https://books.google.com/books?id=7F6fC ... 22&f=false