Enticing people to a bigger show has gone on since the dawn of Christianity.
Simon the Magician was such and it really has not changed.
The real problem is how people ask, "What can they do for me" rather than "what I can do for Christ" and "how this group will help me find the Joy of Salvation and share it in daily living among my family and friends."
Us humans really love looking at our belly buttons. You will please note how Christian Social Ministries has dropped off the screen of the NAMB in deference to church planting. If it becomes all about the new bigger numbers rather than the Joy of Salvation, we have missed the main ingredient of following Christ, in my view.