The NBBCOF blog article for today, FBC Jax Watchdog: Who's talking?, contains over FIFTY links to newspapers and other media, numerous blogs, forums (BaptistLife), etc commenting on the FBCJax squabble with the formerly anonymous FBCJax Watchdog. Seems that the key item in reaching the critical mass necessary for this church thing to explode beyond church-related sites and individuals was the outing of the blogger by the sheriff's dept. detective who was on the FBCJax pastor's private security detail.
One noteworthy comment was from Jonathan Turley, a law prof/expert often seen on major media outlets. He says:
So [Sheriff's Dept. Undersheriff] Machesy seems to believe that it is the job of the police to identify and reveal critics of churches. He seems utterly unconcerned about the free speech issues raised by Hinson’s act or the use of a government office for sectarian interests.
The matter found its way to Business Week and The Daily Kos among the many other outlets.
Perhaps other megachurches might learn from this.