Planned obsolescence?

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Planned obsolescence?

Postby Rvaughn » Mon Feb 27, 2017 11:53 am

In the fast-paced and ever-changing world of technology, companies plan obsolescence into their product cycles. Have Bibles moved into this cycle of determined discontinuance? In less than two decades the Holman Christian Standard Bible – which was first published as a complete text in 2004 – is now obsolete and soon to be replaced by Lifeway’s new revision/translation called the Christian Standard Bible.
http://www.bpnews.net/48202/lifeway-releases-new-christian-standard-bible
http://csbible.com/
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Re: Planned obsolescence?

Postby Haruo » Mon Feb 27, 2017 10:37 pm

Maybe the market has forgotten who Holman was? I'm not sure what to make of the SBC having a proprietary Bible version. Or has Lifeway been privatized now?
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Re: Planned obsolescence?

Postby William Thornton » Tue Feb 28, 2017 6:49 am

It's about marketing and sales, brethren, like successive editions of a successful textbook. CSB is a more marketable title, seems to me. I am unaware of any great advances in Biblical scholarship in the last decade or two. Electronically, I suppose it's relatively simple to create a "new" Bible.

You bet LifeWay owns this one. No rabble lib group of scholars will foist the latest in social engineering on our Bible.
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Re: Planned obsolescence?

Postby Rvaughn » Tue Feb 28, 2017 12:20 pm

William, I think you are right. It is about marketing, and changing the title serves that purpose. It will be interesting to see how much the CSB has actually changed from the HCSB (i.e. in the text itself). Though you and I are unaware of any great advances in biblical scholarship, it doesn't keep that from creeping into the marketing info: "With the benefit of up-to-date manuscript discoveries and significant advances in research, these translators, reviewers, and stylists exhaustively scrutinized ancient source texts..."

In their online explanation of "Why" this Bible is needed, Lifeway/B&H notes there is a problem of people reading their Bibles less and less. To help solve the problem, enter the CSB -- "a Bible optimally translated for today’s English reader." Of course, we have a plethora of a Bibles already "optimally translated" for today’s English readers -- and we still have the problem! CSB apparently threads the needle between "clunky and hard to read" and "stray(ing) away from important precision [i.e. accurate translation, rlv]. Of course, that was what the HCSB was supposed to do a few years ago, but now here they are replacing it. My totally uneducated total guess is this is about market competition with the NIV. Maybe not.

William, with regard to Leland's question about the relationship between Lifeway and the Southern Baptist Convention, could you give us some clarity on that?
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Re: Planned obsolescence?

Postby Sandy » Tue Feb 28, 2017 1:37 pm

Rvaughn wrote:Of course, that was what the HCSB was supposed to do a few years ago, but now here they are replacing it. My totally uneducated total guess is this is about market competition with the NIV. Maybe not.


I think you're right, the NIV, and also, to a lesser extent, the venerable NASB, along with the increasingly popular ESV.

I'm not sure that anyone ever uttered the words "to have a Bible translation that we (Southern Baptists) can control," when the HCSB was first rolled out, but that was the accusation aimed at the conservative resurgence leaders. Literature published by Lifeway for Sunday school use included printed citations from the KJV, and I think the modern translation they used at the time was the NASB. It was a matter of cost in that the publishers of the more modern translations would give permission for a limited number of verses to be cited without paying a royalty. Obviously, with the volume of literature that was printed, the cost was pretty high, and the NIV translators wanted more. So they came up with their own translation, that can be freely cited without attribution or royalty.
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Re: Planned obsolescence?

Postby Rvaughn » Tue Feb 28, 2017 3:17 pm

Makes sense. A large publisher could rack up a lot of expense paying royalties on Bible quotations.

The link below gives Comparison Verses in the CSB, with explanations. The chart compares certain CSB texts with HCSB, NIV, ESV, NLT and KJV. I'm sure these are verses they prefer to highlight for various reasons. Thought some of you might find it interesting.

http://csbible.com/wp-content/uploads/2016/08/CSB_VerseComparisons.pdf
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Re: Planned obsolescence?

Postby William Thornton » Tue Feb 28, 2017 9:27 pm

Haruo wrote:Maybe the market has forgotten who Holman was? I'm not sure what to make of the SBC having a proprietary Bible version. Or has Lifeway been privatized now?


It's always been private but as an entity of the SBC. Because they sell stuff they do not get a slice of the denominational funding program. It's big business. They have their own bible so they can sell them and also to avoid licensing fees,I guess.
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Re: Planned obsolescence?

Postby Mrs Haruo » Fri Mar 03, 2017 3:06 pm

We started getting a catalog from a company that bills themselves as "Anything Christian for Less" which appears to be sort of a multi-denominational outlet store that now handles toys, homeschooling curricula and a lot of marked down kitch and literature and pages and pages of different translations of Bibles, including an amazing array of different covers, editions and assorted bells and whistles. When I think of my in-laws toiling for nearly 30 years to get a translation of the Bible produced and printed for a group who never had ONE in their own language and the excess of excess we have in this country I can't help but shake my head.
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Re: Planned obsolescence?

Postby Sandy » Mon Mar 06, 2017 12:33 pm

Haruo wrote:Maybe the market has forgotten who Holman was? I'm not sure what to make of the SBC having a proprietary Bible version. Or has Lifeway been privatized now?


Lifeway has always been privately owned, but until perhaps the last twenty years or so, mainly directed its marketing at its own denominational foundation in the SBC. The HCSB emerged from a need to be able to copy massive amounts of text from modern English translations of the Bible into quarterly teaching literature, and the popularity of the NIV made the cost of using their translation, also privately owned and copyrighted, prohibitive. It kind of makes you wonder whether the point is distributing the written word of God, or making a profit on a particular translation of it. And of course, promoting and selling a modern English translation like the HCSB wasn't off the table. And in all fairness, it really isn't a sectarian translation, given the makeup of the team that did the work, and it has a niche well beyond the SBC.

Though it is still owned by the SBC, Lifeway markets its publishing division products well beyond its chain of bookstores and church contacts within the SBC. With the closure of Family Christian Bookstores, Lifeway stores will be the only major chain left in the Christian media business, and will likely pick up a good share of what's left of the badly sagging Evangelical Christian media business. They're going through a major downsizing now, so they might have a nice little run for a while. Whether its a good time to release a new Bible translation remains to be seen, especially with the ESV gaining in popularity and market share.
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Re: Planned obsolescence?

Postby Haruo » Tue Mar 07, 2017 2:59 am

Lifeway sends a constant stream of circulars to Biblioteko Culbert, the primarily Esperanto-oriented library Mrs. H. and I custode. Ofyen they are addressed to fictional characters like Youth Ministries Director. I think this is all beause a few years ago we bought a copy of the 2008 Baptist Hymnal from them.
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